What digital transformation really means?For some executives is about technology.
For others digital is a new way of engaging customers. And for others still, it represents an entirely new way of doing business. None of these definitions is necessarily incorrect. |
Digital innovation – A question of LEADERSHIP |

What’s first in digital transformation Leadership or Technology?
Guy Kawasaki’s answer is “the perspective is to jump curves and to stay
on the same stupid curve that you’re on, while trying to do things 10% better”
- Remember the riddle – who was first the chicken or the egg?
- We all familiar with the S CURVE of innovation. When innovations reach the top
of the S curve, is when ‘innovators dilemma’ happens (ref. Clayton Christensen).
Guy Kawasaki’s answer is “the perspective is to jump curves and to stay
on the same stupid curve that you’re on, while trying to do things 10% better”
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